Hosted by Meghan Golden of the Mortgage Women Leadership Council, this engaging panel at the Mortgage Star Conference in New Orleans featured Jacqueline "Jax" Crider, Managing Partner at PBJ Mortgage and Mortgage Women Leadership Council Advisory Board Member, alongside Jennie Crosby, Business Development Manager at Fifth Street Capital. Together, they explored what it takes to stand out in today's mortgage market, where customers are more informed than ever. Rather than overwhelming borrowers with information, the discussion focused on giving them a clear, compelling reason to choose you.