Fall is here, which means pumpkin spice is everywhere - from food and drinks to home products. And despite the popularity of pumpkin spice, a recent study has suggested that people want even more of it. Researchers from Montclair State University analyzed roughly 20,000 social media posts with the hashtag #pumpkinspice. More than 55% of these posts were positive, while 37% were considered neutral on the topic. Additionally, Google Trends shows that searches for “pumpkin spice” are on track to create more traffic than ever before. The power of pumpkin and pumpkin spice is clear in the data, Assistant Professor Of Advertising Jin-A Choi, Montclair State University. One jeweler is even trying to capitalize on the popularity of pumpkin spice by creating a pumpkin spice-themed ring. Angelic Diamonds has created what’s being called the world’s first Pumpkin Spice Latte Ring. The ring is the most expensive pumpkin spice-inspired merchandise in existence and costs $11,300