Data show merchants are missing out on as much as a 29% uplift when failing to include secondary and tertiary providers among their financing options and credit portfolios. PYMNTS CEO Karen Webster sits down with Versatile Credit CEO Ed O’Donnell; Genesis Financial Solutions CEO Bruce Weinstein; and Upbound Group, Inc. CEO Mitch Fadel to unpack retailer misperceptions around incorporating subprime financing options, as well as to dig into the benefits that offering a more nuanced financing program can bring.