What is CAV?

Tru Optik’s Cross-Screen Audience Measurement and Validation (CAV) is purpose-built to measure OTT campaigns with the accuracy and depth advertisers need to understand and improve reach, frequency, and device delivery. CAV provides a clear view of OTT campaign performance down to the publisher by device level by measuring each ad impression across Tru Optik’s Household Graph of 80 million U.S. homes. CAV relies on a patented method to persistently map OTT devices to the correct anonymized household. CAV is not limited to a specific device-type or brand. Other solutions rely on patchwork device graphs and partial data to estimate campaign reach and frequency. We simply count.