Watch: RD Burman’s 'Dum Maaro Dum' inspired iPhone 13 launch video sparks meme-fest

Apple enthusiasts in India and the word eagerly await its launch event every year. What got Indians more excited was not the iPhone 13 but it’s launch video. The video uses a 'Dum Maaro Dum'-inspired tune to describe the phone’s features. The original number was produced by singer Asha Bhosle and RD Burman. The song used in the video is ‘Work All Day' by Footsie which samples the original track. The iconic tune that played at the beginning of the video sparked a meme-fest on Twitter. In India, the standard iPhone 13 will be available at a starting price of Rs 79,900. The iphone 13 Pro will be available at a starting price of Rs 119,900 while iphone 13 Pro Max at Rs 129,900. Watch the full video for more.