Teens and young adults might have a reputation for spending time online, but when it comes to books, 68% of Gen Z readers in the US prefer the printed word. While 42% read e-books in the UK, 80% of the books bought by 13-24-year-olds are printed. While just 14% are e-books. Gen Z also reads more than any other generation. 83% of US adults aged 18-29 say they regularly read, compared with three-quarters of people aged 30-49. Gen Z has also helped to spur a publishing revival. Book sales hit record highs in the UK and the US last year, driven in part by a 30% increase in sales of young adult fiction and while Gen Z might prefer their books to be printed rather than pixelated. Digital technology has played a big part in this revival, too. Watch to learn more.