Joe Cirulli, the owner of Gainesville Health and Fitness, walks through a tour of the brand's flagship location in Gainesville, Florida. Featured areas include the club's basketball courts and cardio floor, in addition to boutique-style spaces such as indoor cycling and small group training. During the video, Cirulli discusses his philosophy regarding club design and partnership with architect Rudy Fabiano. Gainesville Health & Fitness was founded by Cirulli in 1978. He and the brand have become icons in the fitness industry and set the standard for excellence and continuing improvement.