Frank Lawrence, the CEO of Little Rock Athletic Centers, recently sat down with Rachel Zabonick-Chonko, the editor-in-chief of Peake Media and Pickleball Playbook, to discuss keys to pickleball business success. Lawrence is currently in the process of opening a new, expansive pickleball complex. He discusses why he’s excited about this new opportunity, what you need to know if you want to open a similar space and more.