PYMNTS Summer Series: African Diasporic Brands Go Mainstream With The Folklore

PYMNTS Summer Series: African Diasporic Brands Go Mainstream With The Folklore
Amira Rasool, founder and CEO at eCommerce marketplace The Folklore Group, tells PYMNTS’ Karen Webster how growing curiosity about African heritage and the resulting demand for cultural looks is driving the company's ecosystem of B2B, consumer, and media businesses.
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Amira Rasool, founder and CEO at eCommerce marketplace The Folklore Group, tells PYMNTS’ Karen Webster how growing curiosity about African heritage and the resulting demand for cultural looks is driving the company's ecosystem of B2B, consumer, and media businesses.