Mike Rucker, the chief digital officer for Active Wellness and author of The Fun Habit, aims to help people bring more enjoyment into their lives. With a background in positive psychology and as a charter member of the International Positive Psychology Association, Rucker views fun as a unique, individual experience that also connects people in its shared appeal. He believes that while everyone’s experience of fun may vary, there’s a universal desire for more of it. He sat down with Taylor Gabhart, the editor of Club Solutions Magazine, to discuss his book and how emphasizing a culture of well-being, engagement, fun and inclusivity among staff can directly enhance the member experience and drive business success.