Sir Richard Branson leads business push to end the death penalty

Sir Richard Branson has been campaigning against the death penalty for a number of years in America, believing it doesn't produce a civilised country when the margin for error and human cost is so high. With Celia Ouellette, CEO of the Responsible Business Initiative for Justice, the entrepreneur is now leading the charge with over 140 other business leaders calling for the end to state executions.